Brain Shaper is a hypothetical radio/label that is best known for promoting artists that are independent, unknown, and considered “hidden gems” amongst music lovers. The idea for Brain Shaper’s identity is to suggest playful tones through bright colors and hand drawn assets. I focused on hand drawn components to emphasize the DIY and underground aspects of the show. I made sure to include original vector based graphics because Brain Shaper, of course, also has an appreciation for the tech/online aspect of music sharing. The main goals of this project were to showcase a bit of my design skills and play around with different styles of commercial material.
Below are variations of two different email advertisements.
Variations of a print advertisement.
Variations of Instagram ad on iPhone.
Merchandise concepts.
